Reports of the National Center for Science Education

NCSE's New Logo

NCSE's New Logo
Reviewed by
Carrie Sager

This issue marks the first
appearance of NCSE's new
logo in RNCSE. In July 2007, NCSE's
board of directors decided to consider
replacing or re-imagining our
logo. NCSE invited our members
and other interested individuals to
submit designs for a new logo for
the board's consideration.

To give the widest scope for the
creativity of our participants, we
gave only a very general set of
guidelines. We asked that entries
not contain misleading motifs,
such as the image of marching
hominins (evolution is a branching
process). We also asked participants
to try to avoid images that
are overused, like dinosaurs, and
warned that skeletons in general
evoke the image of death for many
people and are thus unsuitable.
However, these were guidelines,
not rules; one submission used
both dinosaurs and a skeleton, and
it was selected as a finalist.

Submissions ranged from
abstract symbols to photographic
montages. Several people submitted
re-imaginings of our old logo;
DNA and trees of life were other
popular themes. A number of people
submitted logos with apples,
presumably to represent education;
unfortunately, the apple also
has certain biblical implications
that we would rather avoid!

The winning entry is by graphic
artist Andrew Conti. He described
his entry as follows:

I have taken Charles
Darwin's original notebook
sketch of the tree of life and
reworked it with rounded
and more organic lines. By
doing so, it is my intention to
give a sense of open-minded
and creative playfulness,
while at the same time tying
a direct link to the science
and history of scientific
understanding that is the
focus of the NCSE.

All of us in the NCSE family extend
our gratitude to Conti and our
deepest thanks to all our participants
for their continuing support
of NCSE and science education.

This version might differ slightly from the print publication.
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