In 2024, we had 9,400-plus educators, and they told us they were going to share the [March Mammal Madness] bracket with 870,000 learners … in half of all counties in the United States, at least one educator is using March Mammal Madness with learners.
Every year, March Mammal Madness asks “Who would win?” between two animals in “an absurdly complex and wonderfully nerdy way,” according to the MMM website. NCSE Executive Director Amanda L. Townley talks with Katie Hinde, the founder of March Mammal Madness and associate professor of evolutionary biology and the Senior Sustainability Scientist at Arizona State University. Hinde discusses the origins of the incredibly popular, worldwide phenomenon, why so many people — including thousands of educators and their students — love it, and the importance of science communication and outreach.